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6 Key Benefits of SEO For Your Business

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Our team of experienced SEO experts will work with you to create a customized strategy that meets your unique needs and goals.

When it comes to growing a business, SEO is one of the most essential tools you should have in your arsenal. For the uninitiated, SEO, or search engine optimization, is a set of practices designed to convince search engines, such as Google and Bing, to rank a website among the top organic– aka ‘unpaid’ – search results. When done correctly, SEO can provide several key benefits for your business.

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This article discusses six of SEO’s most important benefits for your business. Keep reading to learn more!

1 – Increased Visibility

Did you know 75% of internet users never go past the first page of search results? Did you also know that the top three search positions for any search results have an average CTR of 75.1%? That’s right; only the first page of search results receives a majority of the impressions and clicks. So this means you have to rank on page 1 of search engines to gain clear visibility for your business and solutions. A great SEO strategy will help you do just that.

2 – Improved User Experience

A well-optimized website provides a better user experience, which is one of the main goals of SEO. By improving your website’s navigation, design, content, and speed, you can make it easier for users to find the information they need and are more likely to stay on your site longer. Of course, all of these factors also play a role in improving your conversion rate.

3 – Improved Credibility

Ranking high on search results can help create credibility in the public eye. This is because people tend to trust the websites that appear on the first page of search results more than those that appear lower down. This is especially true for organic listings, as they are seen as more trustworthy than paid ads.

4 – High-Quality Leads

According to recent research, 60% of marketers claim their best quality leads come from SEO-engaged consumers. Quality leads refer to the users who are most likely to convert into customers. This is because they are actively searching for products/services like yours and, thus, more likely to be interested in what you have to offer.

5 – Cost-Effective

Paid ads are instant gratification but have no long-term benefit. They have no residual future benefit because you have to continue to pay per click. However, SEO content & links compound so the longer you invest the exponentially better results you receive.

6 – Brand Awareness

SEO can help improve brand awareness for your business. When people see your website rank high on search engine results pages, they are more likely to associate your brand with the terms they are searching for. As a result, you will become more recognizable to potential customers, which can help increase sales in the long run.

Let Us Help You Create an Effective SEO Strategy

Are you ready to take advantage of all the benefits SEO offers for your business? Then contact RTI Business & Consulting Services today. Our team of experienced SEO experts will work with you to create a customized strategy that meets your unique needs and goals. We’ll also help you stay up-to-date with the latest SEO rules, techniques and trends. Contact us today to get started!

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Do You Need a Website for Your Business?

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If you’re still on the fence about whether or not you should create a website for your business, read on!

Yes! Your business needs a website! There, we said it. It’s something you’ve turned a deaf ear to for some time now, but it’s the truth. And we’re not just saying that because we offer website development consulting services – there are many reasons why your business needs an online presence.

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Reason #1: Your Customers Expect It

It’s no secret that customers these days are doing more and more of their shopping online. In fact, a study by GE Capital Retail Bank found that over 81% of consumers now start their product searches on the web. If your business doesn’t have a website, you’re missing out on many potential customers!

Reason #2: A Website Makes Your Business Look More Professional

The 21st-century consumer is not only savvier but also skeptical. They can spot a fly-by-night operation from a mile away. Therefore, if you don’t have a website, expect customers to question your ability to solve their problems or meet their needs. You’ll come across as unprofessional or even untrustworthy.

A website will give your business an air of legitimacy and make it look like you’re serious about what you do.

Reason #3: Increased Credibility

Building upon the previous point, did you know that 84% of today’s consumers agree having a website makes a business look more credible? In fact, according to a study done by Verisign, nearly half of all consumers won’t even consider doing business with a company that doesn’t have one. A website says to your customers and prospects, “We mean business!”

Reason #4: You Are Always Accessible

Another intriguing reason to invest in a website is that it makes you accessible 24/7, 365 days a year to your customers. No matter what time of day or night it is, anyone who wants to learn more about your products or services can do so by visiting your site.

Also, with a website, you’re not limited to selling your products or services to people who live near you. You can sell to people all over the world! All you need is an internet connection.

Reason #5: It’s Cost-Effective Marketing

Gone are the days when businesses had to spend a fortune on advertising to reach their target audience. With a website, you can advertise your products or services for free! All you need is some good SEO (Search Engine Optimization), and you’ll convince search engine algorithms to rank your site among the top search results.

You can also use your website to run effective email marketing campaigns and social media campaigns. These are all great ways to reach new customers without breaking the bank.

We are Here to Help!

Want to build a website for your business but not sure where to start? Our team of experts can help! We offer website development consulting services to take your business to the next level. Contact us today to learn more!

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6 Things to Consider When Hiring a Consulting Firm

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While a firm might have a rich portfolio, you need to hire a consulting firm with experience in the areas with which you need help!

No bones about it: A consulting firm can be a great asset to your business. They can help you with various things, such as marketing, operations, and even financial advice. But with so many firms out there, how do you know which one is right for you?

Here are six things you should consider when making your decision. Keep these factors in mind, and you’ll be on your way to finding the perfect consultant for your needs!

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A Rich Portfolio 

That’s right; this is not the time to give a leg up to newbies. Instead, you want to hire a company that has a proven track record of delivering successful projects.

Remember, while a firm might have a rich portfolio, you need to hire a firm with experience in the areas you need help with. The more a consultant knows about your industry and what you do, the better they will help you.

A Proven Process

Just like you want a company with a rich portfolio, you also want one that has a successful process. This means they have repeatable steps that lead to success every time. Again, this is critical if you’re looking for a firm specializing in your field.

The same is true if you’re looking for general business help with marketing, operations, etc. You want a company that knows what they’re doing and how to get it done correctly every time!

A Great Team

It’s not just about the company; you also want to make sure the team they put together for your project is top-notch. This means finding a firm with access to the best and brightest in their industry. Also, make sure the team’s skillset matches your needs. A good consultant should have a team of experts who can help with various tasks.

The Firm’s Size

Make sure the consulting firm you’re considering is large enough to handle your project but small enough, so they still care about each client individually.

A Positive Reputation

Reputation is everything in the consulting world. So do your research on the company you’re considering hiring! Visit third-party websites and read what people say about them online – this will give you an idea of how others perceive them in the industry and past clients that might have worked with them.

Cost of Services

Although cost is may not be a significant deciding factor, it’s still important to consider. Find out what type of pricing model the company uses and how much it will cost before signing any contracts! This way, you’ll avoid any surprises down the road.

RTI Business Consulting is Here for You!

Are you looking for a consulting firm that can help you take your business to the next level? Look no further than RTI Business Consulting! We have a rich portfolio of successful projects, a proven process, and a team of experts ready to help you. Contact us today for more information!

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