Our team of experienced SEO experts will work with you to create a customized strategy that meets your unique needs and goals.
When it comes to growing a business, SEO is one of the most essential tools you should have in your arsenal. For the uninitiated, SEO, or search engine optimization, is a set of practices designed to convince search engines, such as Google and Bing, to rank a website among the top organic– aka ‘unpaid’ – search results. When done correctly, SEO can provide several key benefits for your business.
This article discusses six of SEO’s most important benefits for your business. Keep reading to learn more!
1 – Increased Visibility
Did you know 75% of internet users never go past the first page of search results? Did you also know that the top three search positions for any search results have an average CTR of 75.1%? That’s right; only the first page of search results receives a majority of the impressions and clicks. So this means you have to rank on page 1 of search engines to gain clear visibility for your business and solutions. A great SEO strategy will help you do just that.
2 – Improved User Experience
A well-optimized website provides a better user experience, which is one of the main goals of SEO. By improving your website’s navigation, design, content, and speed, you can make it easier for users to find the information they need and are more likely to stay on your site longer. Of course, all of these factors also play a role in improving your conversion rate.
3 – Improved Credibility
Ranking high on search results can help create credibility in the public eye. This is because people tend to trust the websites that appear on the first page of search results more than those that appear lower down. This is especially true for organic listings, as they are seen as more trustworthy than paid ads.
4 – High-Quality Leads
According to recent research, 60% of marketers claim their best quality leads come from SEO-engaged consumers. Quality leads refer to the users who are most likely to convert into customers. This is because they are actively searching for products/services like yours and, thus, more likely to be interested in what you have to offer.
5 – Cost-Effective
Paid ads are instant gratification but have no long-term benefit. They have no residual future benefit because you have to continue to pay per click. However, SEO content & links compound so the longer you invest the exponentially better results you receive.
6 – Brand Awareness
SEO can help improve brand awareness for your business. When people see your website rank high on search engine results pages, they are more likely to associate your brand with the terms they are searching for. As a result, you will become more recognizable to potential customers, which can help increase sales in the long run.
Let Us Help You Create an Effective SEO Strategy
Are you ready to take advantage of all the benefits SEO offers for your business? Then contact RTI Business & Consulting Services today. Our team of experienced SEO experts will work with you to create a customized strategy that meets your unique needs and goals. We’ll also help you stay up-to-date with the latest SEO rules, techniques and trends. Contact us today to get started!